A tailored approach
An organisation built around the venue, schedule, teams and real constraints.
PLUG PROD / About
Behind every event is invisible but essential coordination.
PLUG PROD grew from the meeting of professionals from different event sectors: festivals, classical, pop, rock and world music concerts, trade shows, corporate and private events, tours and artist support.
This complementary experience enables PLUG PROD to work across very different projects while maintaining the same standard: understand requirements precisely, build a realistic organisation and ensure continuity between every department.
Based in Belgium, PLUG PROD works on national and international projects and can travel to assess the needs of a venue, festival or production directly.
01 — Founder & operations lead
Véronique Louys
Senior Festival Operations Director · Live Entertainment Executive · Founder of StageWhispr
International live entertainment professional with more than 20 years of experience leading festival operations, artist production, logistics, hospitality and cross-functional event delivery across Europe and Africa.
02 — Expertise
Experience & expertise
Festival operations and multi-site event delivery
Artist production and relations with artists, agents and managers
International logistics, transport, accommodation and hospitality
Operational risk, crisis and contingency management
Budget, contract, supplier and compliance oversight
Cross-functional leadership and teams of up to 200 people
Process, workflow and operational memory design
Native French, fluent English C1, intermediate Dutch B1
20+ years in international live entertainment
210 artist performances coordinated in one edition
Teams of up to 200 personnel
50+ suppliers and operational partners
Education & tools
- Event Management — ESM Geneva, Switzerland
- Marketing & Management — CEFCO Lausanne, Switzerland
- Accounting & Law — CEFCO Lausanne, Switzerland
- Film & Dramatic Arts — CINECOURS Québec, Canada
Tools
- Microsoft Office
- Google Workspace
- Canva
- Adobe Acrobat
- Project coordination tools
- Budget and administrative management systems
03 — Commitments
Our commitments
Human, direct coordination
Clear dialogue between artists, organisers, suppliers and crews.
Constant attention to detail
Every useful detail is checked, shared and followed through to project close.
Our network
Depending on the project, PLUG PROD mobilises specialised professionals, consultants and suppliers. Our role is not to claim every discipline is automatically in-house, but to assemble and coordinate the right team for each production.
Do you have a project to produce?
Tell us about your event, requirements and constraints. We will review your request carefully and determine the most appropriate support.